OUR BUSINESS

OUR BUSINESS

Fruitways is a vertically integrated business that service the whole supply chain. Our business units include:

AGRI-SERVICES

FARMING

PACKING SERVICES

MARKETING

GROUP SERVICES

AGRI-SERVICES

We are committed to establishing horticultural best practice in collaboration with some of the industry’s leading specialists in their fields. By constantly evaluating both theory and practice, this division facilitates the roll-out of industry best practice methodologies to not only our own farms, but those of alliance growers as well.

In addition, we proudly provide growers with support on industry/customer compliance, orchard development, root stocks and other emerging technologies. Our office is located in Elgin.

Soil

Water

Waste
Treatment

Nursery

Audits

Research
and
Development

FARMING

We have five production units: Applegarth, Eikenhof, Glen Elgin, Graymead and Jackal River. Combined, our production units span over 1300 hectares of apple and pear orchards in the Elgin and Vyeboom regions of the Western Cape.

We specialize in the production of apples and pears, producing both the tried and trusted varieties as well as constantly exploring new varieties. Our farming team is continuously working on improving the quality of fruit by adopting the latest technology and horticultural practices. A number of exciting new varieties are constantly being trialled in our research and development orchard on Graymead.

Plant

Blossom

Harvest

Pruning

Irrigation

PACKING SERVICES

We have three Packing facilities located in Vyeboom and Elgin. Collectively, we handle over 125 000 tonnes of apples and pears per season. We pride ourselves on being early adopters of the latest sorting, packing and storage technologies.

Our dynamic team includes engineers, fruit experts and operational specialists who collectively strive to ensure excellent customer service with the optimum fruit quality.

Fruit
Receiving

Storage

Quality
Inspection

Packing

Fruit
Dispatch

MARKETING

We market, sell and distribute Fruitways products to all major export destinations, as well as local retailers and wholesalers. As apple and pear specialists, we provide our customers with value-added pome fruit solutions, while ensuring our growers receive competitive and sustainable returns on their harvest. Our in-house logistics department further allows us to provide dedicated support to our sales team and customers to improve the end-to-end customer experience.

Our office is in Somerset West.

Planning

Stock
Control

Sales

Logistics

Customer
Relations

GROUP SERVICES

We provide strategic and tactical support to each business unit in the areas of human resources management, financial management and information systems. Our headquarters are in Somerset West.

HR

Finance

IT

CSI